Over the past few months we have posted several helpful articles written by beauty business expert Donna Greenough to help you grow and maintain your beauty business!
How to Maintain Your Client Base
Building and promoting business is all very important but as business owners we are all guilty of offering rewards and discounts to entice NEW customers and little for the core client base. Most businesses have 80% of their revenues earned from 20% of their clients. These are the 20% you need to put your focus on.
Referrals is one of the easiest and best ways to build a business. The better you treat your core clients the MORE referrals you will get. Many things can be done to help maintain those all-important clients. Read more...
Communicating With Your Customers
Now that you have streamlined your business, services & products to accommodate your core customers we need to look at other ways besides discounts and rewards to keep them coming back.
Communicating with your customers is extremely important. Whether it be by an email newsletter, monthly flier, reminder card for a service or a greeting card, you need to set up a system for reaching out to the customers you already have. Dedicate time to creating and maintaining a database of contact information including phone, email and regular mail addresses. If there is a social media element to your business, invite people to your page or website and keep that online element fresh. Read more...
Clients Should Leave Happy After EVERY Visit
In the past couple newsletters we have discussed the importance of your CORE customers and how to reward and value them, as well as great communication with them to maintain their business.
With any business and more importantly the salon & spa industry, satisfying and pampering your clients is of the utmost importance. There is no better way to retain existing customers than to have them leave happy after every visit. Word-of-mouth can be an extremely effective form of organically marketing your salon or spa and happy customers will share their experience with others. Read more...
Please watch over the coming months as we post more helpful beauty business articles!
Donna is also available for consultation and would be happy to help assist you in reaching your business goals. She can be reached by email at donna@dermamdcanada.ca.