According to a report from ‘Data Bridge Market Research’, the global topical-use acne treatment market is expected to grow at a CAGR of 4.6% between 2017–2024. Sales in 2016 were reported at $4.9 billion. The acne category is crowded with hundreds of thousands of various skin care brands and products so how do you stand out and get the sale? In a sea of acne solutions you need to set yourself apart with the personal touch. People battling acne can suffer from low self-esteem and depression due to this life changing condition so your approach should be that of caring and compassion.
How do you convey that message? I recommend using phrases in your ads that speak to emotions such as “We understand how you are feeling”. “We guarantee your results so you don’t need to worry.” “Turn your life around with our helping hands.” Use words that speak to the soul, rather than with conventional advertising for anti-aging which is more about visual results… “50% less wrinkles”.”Defy your age.” etc. Using emotion filled phrases will speak to your potential clients.
Another very effective way to market to acne patients is through before and after pictures. The saying “a picture is worth a thousand words” rings very true with marketing. Derma MD can supply you with before and after pictures and you can also use your clients’ results as before and afters. If you get a good before and after picture just contact us and we will offer your client a free product or service for us using their picture (with their eyes blurred out of course so they are not identifiable). Your client may also love offering this because they will be so thrilled with their new, clear skin.
Using these two simple pointers when placing your ads or printing your flyers will attract the attention of those benefiting from your services. If you are having challenges thinking up your phrases feel free to call Cara at 416 459 7998 for a helping hand to create your acne marketing campaign.
Cara