We recognize that these are uncertain times and have created unique challenges for salons and spas. We are here to provide helpful information and support during this time.
CONSIDER WAYS TO KEEP YOUR BUSINESS RUNNING
E-commerce sales have doubled from pre-COVID-19 levels. Online shopping has become the new normal for many people. Launch an online store & sell your retail products, gift cards or prepaid services for future visits. Offer curbside pick-up or same day delivery.
Promotions and sales help to move unsold inventory and will reclaim customer foot traffic. To help get people into your business offer extra savings for instore shopping.
A notable trend is DIY beauty care. Many businesses have been closed and even with reopening consumers are forgoing services because of concerns about physical contact. Offer kits with products for home treatments. Put together packages of products with instructions on how to use for various treatments. i.e. Mask Wearer Survival kit – SPA box – Anti-Aging Facial
Develop a membership/rewards & sell at a discount. Sell gift cards at a discount. This will give your customers incentives to pre-purchase services. People are eager to help local business. You just have to let them know how.
STAY CONNECTED TO YOUR CUSTOMERS
Share important information with your customers using email, your website, Facebook Page, Instagram or however you typically connect. You might include information about your availability, hours, measures you’re taking to keep your staff and premises safe, or share your menu of services and pricing. You can let customers know about temporary service changes like pickup, delivery, online services or temporarily closures.
Let your customers know they can call, email or message you with questions. You can consider adding answers to top questions directly on your website. Offer virtual appointments to do skin consultations. Prescribe products for them to purchase online.
Even if you can’t conduct business as usual, you might consider how to keep customers engaged with your business. Try posting How-To Videos, talk about your favorite products and services.