Marketing Advice from Cara Melo & Derma MD
What's the best bang for your advertising dollars? How can you bring more potential clients through your front door?
That is a dilemma that many medical spa owners, managers and workers face on a weekly basis however how can you lead quality clients to your clinic without spending the high cost of print advertising? I have one solution that has helped some clinics in the past... Wagjag promotions. I find that Wagjag deals offer quality services while Groupon offers cut rate non-quality services. Also Wagjag won't take as large of a cut of your sales.
So what do you offer? You want to offer something with a large mark up so you can discount the price for a one time service. I have found that the DermaMD 40% Glycolic Acid peel is a terrific offering because your cost is very low (approximately $7) and the value is high (up to $149). With this in mind, a Wagjag deal of 1 Professional 40% Glycolic Peel can be offered at $50 and both you and Wagjag will make money.
To make the most of your Wagjag deal, add on a supplementary offer. If you are running a deal for DemaMD peels I have seen great success then to offer these customers a special savings or coupon for home care skincare. You know that the clients purchasing the Wagjag for a peel have a need for skin perfection so suggesting another treatment or product should be easy.
I have an excellent contact at WagJag in the GTA and he or I would be happy to help you create a deal with impact that will bring new clients through your doors and still make you money. That's win win! His name is Jim Faye and can be reached at 416-569-5557 or email jfaye@metroland.com.
Cara Melo
Marketing Expert