We've all seen if before. Your client is ready to purchase skincare products. They have their cleanser, perhaps a toner too, a day cream with SPF and a night cream to ward off wrinkles. Skincare savvy clients may even have an antioxidant rich serum ready to go but they have left out one important product...
Eye Cream
Why is eye cream such a hard sell? Perhaps it's because our clients don't understand why the NEED an eye cream. The products may seem expensive for such a tiny amount and customers may not know how an eye cream differs from their regular face cream.
And so it is our job as skincare professionals to educate them
The area around the eyes is one of the first to show signs of aging. The skin is thinner and more prone to puffiness, lines, wrinkles and dark circles and therefor requires products specifically designed for that area. The great thing about using a high quality eye product though is that it's one of the first places where you can see visible results! The latest peptide technology advances can help relax the small muscles around the eyes to help decrease muscle contractions and smooth the surface of the skin. Additional anti-aging ingredients can lighten dark circles, reduce puffiness and smooth fine lines and crows feet.
Client after 3 months using Peptide Eye Crème
At Derma MD we have 3 different products for the eyes and it's easy to determine which one is best for your client.
Our best selling eye product, Peptide Eye Crème is a great choice for anyone who is concerned about dark circles, puffiness and fine lines. it contains anti-aging ingredients Haloxyl™ and Eyeliss™ to combat puffiness and dark circles as well as Acetylhexapeptide-8 to relax facial contractions for a smoother eye area. This hydrating formula is great for dry skin and creates a smooth surface for applying concealer and makeup.
Eye Lifting & Tightening Serum
For serious under eye lines and wrinkles, Eye Lifting & Tightening Serum contains 10% Acetylhexapeptide-8 to relax facial muscles and reduce the appearance of lines and wrinkles by up to 30% with daily use. Matrixyl 3000 helps to build collagen to give the eye a rejuvenated and more youthful looking appearance. Can be layered under Peptide Eye Crème for more intense hydration. Bonus: Can also be used around the lip area to help reduce the appearance of lip lines!
"Eliminate" Lighten & Brighten Eye
The is a great option for Ethnic skin types and clients whose dark circles are more pigment based. This unique formulation contains Vitamin C, L-Arbutin and Kojic acid to brighten and lighten pigmented areas around the eyes. Chrysanthemum Extract helps to reduce puffiness while Shea Butter smooths and moisturizes skin.
Whether your client is concerned about reducing or preventing the signs of aging, lightening dark circles or reducing puffiness,choosing the right eye cream for them will help them see the results they desire and have them coming back to you to purchase their products.