Now that you have all the tips on the importance of retail sales (read more here), and incentives to get your staff selling (read more here), the next important step is to make sure that you have good quality products that your customers need, want and can afford.
There are 7 main factors to consider when picking a new skincare line:
- Make sure the product reflects the integrity of the spa and service provided. This will also include picking a line within your customer’s budgets.
- You must test the product as the client would use it. Get samples for your staff to use as well and ask for feedback. Everyone’s skin reacts differently, so group –testing a product provides for truer feedback of the effectiveness and keeps the team knowledgeable.
- Pick a retail line that will give you support, including back bar sizes, discounted testers, menu or web development assistance & most importantly, education.
- Packaging is very import in a product line. You need a product that looks good on the shelf, product names that are easy to decipher what the product does & directions that are easy to read. Color coded collections such as Derma MD's make a line attractive and easy to decipher.
- Exclusivity is becoming more and more important in skincare as the market becomes saturated with products on and off line. Customers what something “different” Pick a product line that cannot be bought online at multiple discounted stores. Look at lines such as Derma MD that have not saturated the market and yet offer high quality products at a reasonable price.
- Pick a skincare company that is easily found for information about the company and brand. The professional website should have 2 separate sites, one that speaks to the consumer and one that caters only to professionals. Social media sites are a great way to see what people are saying about the line.
- Pick a line that is simple to get started. Look for free shipping, low or no minimum orders and easy payment plans.
If you address each of these points when choosing a skincare line for your Spa/Salon you will have satisfied customers and experience above average profits from retail sales.
If you are interested in more information on these or past topics please contact me directly.
Your business specialist,
Donna Greenough