Get Online
The “New Normal” for salons and spas means avoiding as much in-person contact as possible. Make it safer and more convenient for your clients to purchase products from you with minimal or NO contact.
Making your retail products available online adds simplicity to your client’s lives. Instead of having to commute for their favorite products, they can conveniently restock from the comfort of their home. Research has shown that people want to shop at local businesses, which allows them the opportunity to support their local spa or salon via an online channel. This is an easy way to satisfy that desire without sacrificing convenience or personal health and safety.
Once you have a store online you can customize and personalize coupons and discounts. One of the best feelings in the world is getting a discount on products that you actually want to buy. Creating these discounts based on the actions and purchases of your customers is a great way to show clients that you care about what they want, while also retaining their business.
Use social media to engage with your clients outside of the spa. Post highlights of the latest happenings at your spa & remind them to book their next facial appointments and refill their at-home products. You can highlight new services or products as well as your policies for keeping your clients safe and protected. Facilitating better relationships with your clients this way can translate to an increase in business.
Be sure to keep in mind those clients who don’t feel comfortable coming into your salon or spa. You can offer curbside pick-up, home deliveries or free shipping to get more retail out the door.
To add Derma MD Skincare to your online store or have us ship directly to your client please contact me directly.
Your skincare specialistDonna
donna@dermamdcanada.ca