Give Incentives
Online reviews are one of the first things customers look at before committing to a product, and they want them to be transparent and authentic. Offering clients a discount on services or a free product if they write an honest review can make a tremendous difference! While it may seem counterintuitive, make sure your clients know you want to know what they think – regardless if it’s positive or negative. Having some negative reviews can lend credibility to your business, especially if you respond to the negative feedback in a positive way. It’s a win-win!
Everyone loves gifts and gift with purchase (GWP). This is one of the best returns on an investment. For example, if a client buys a face cream, offer them a free cleanser. Clients will feel special with these offers and are likely to share that they received a free gift with friends & family. This also gives them the opportunity to try a new product that they may continue to purchase.
Instead of a GWP you can offer discounts. I recommend you always price your products at recommended retail pricing and then you have room to offer a discount. Offer a discount on the first item purchased & maybe a free product after 10 purchases. OR give them a free bonus service like a mini facial.
You can run different incentives each month based on the time of year or holiday of the month. Be creative!!
Your skincare specialist
Donna