Ever wonder what makes a clinic be soaring vs. struggling? As a Med Spa consultant for over 20 years I have found one common factor among the most successful Anti-aging and Skin Rejuvenation Clinics. They have a large focus on homecare skin care. Many aestheticians, cosmetic nurses, med spa managers, dermatologists and clinic front receptionists often forego suggesting homecare because they don't want to seem pushy or don't want to face the rejection if the client says no to their suggestions. The successful product salespeople are those that believe that not suggesting homecare is doing the client a disservice.
What do I mean by that? Well, if your client just paid $200 or more for an IPL treatment to erase sun damage then wouldn't they love to know about Derma MD's Fade Dark Spots Luminous Crème, a $78 purchase that will help the IPL deliver more visible results much faster? Or if a client is undergoing a series of peels to reduce stubborn acne then wouldn't they love to know about Derma MD's Wasabi line? For every professional treatment there is a complimentary home care product that will guarantee the client sees a big difference, and gets the compliments from others to ensure that you have a raving client for life that will urge others to come to see you also to rejuvenate them.
Skincare produces gradual but huge results. I use the analogy of tooth care. When a client comes to see you at your clinic for a professional treatment such as microdermabrasion, chemical peels, IPL, micro-needling etc. it is comparable to visiting a dentist for your check up, descaling, x-rays, etc. every 6 months for healthy teeth and gums.
Skincare is comparable to brushing your teeth. With that said, for good teeth what is more important, the daily brushing OR the visit to the dentist? Obviously brushing your teeth as without it you would lose your healthy mouth and fresh breath very quickly. Missing your dentist appointment isn't the end of the world as long as you brush well and use good toothpaste. Just as with skin, using a results-oriented skincare daily will make a huge difference. So never hesitate to suggest the best in skincare, your client will thank you when they won't need a face lift down the road.
Yours Truly
Cara