News
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Helping Your Clients Win Their Battle with Acne
Read more →Of all the skin conditions you may encounter as a skincare specialist, acne is likely the most common. Acne is a condition that affects more than 5 million Canadians. That’s a fairly large portion of the population that may require professional help to overcome their condition! Although 80% of acne sufferers are between the ages of 12 and 24, acne can affect anyone from newborn babies to the elderly. According to the Canadian Dermatology Association, having acne can affect more than just your skin. Acne sufferers often experience feelings of embarrassment, depression and frustration. Once just thought of as...
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Communicating With Your Customers
Read more →Now that you have streamlined your business, services & products to accommodate your core customers we need to look at other ways besides discounts and rewards to keep them coming back. Communicating with your customers is extremely important. Whether it be by an email newsletter, monthly flier, reminder card for a service or a greeting card, you need to set up a system for reaching out to the customers you already have. Dedicate time to creating and maintaining a database of contact information including phone, email and regular mail addresses. If there is a social media element to your business,...
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How To Maintain Your Client Base
Read more →Building and promoting business is all very important but as business owners we are all guilty of offering rewards and discounts to entice NEW customers and little for the core client base. Most businesses have 80% of their revenues earned from 20% of their clients. These are the 20% you need to put your focus on. Referrals is one of the easiest and best ways to build a business. The better you treat your core clients the MORE referrals you will get. Many things can be done to help maintain those all-important clients. Please read the entire article to see...
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Choosing the Best and Safest Sun Protection
Read more →Summer and sun protection go hand in hand but have you ever thought about the safety and effectiveness of the products you’re using and recommending? When choosing a sun protection product it’s important to read the labels. While the level of SPF is important, you have to dig a little deeper. Does this product protect against both UVA an UVB rays? Does it contain any unwanted chemicals or parabens? Will it cause my skin to break out? In recent years there has been a lot of debate about a common sunscreen chemical known as oxybenzone. The Environmental Working Group has...
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Tips for Starting or Boosting YOUR Beauty Business
Read more →There has never been a better time to own your own beauty business. The "baby boomer" population is "fighting aging every step of the way" and has fueled a desire for anti-aging skincare treatments and products, creating an industry worth nearly 2 billion dollars in Canada! From teenagers to the elderly, women want to look their best and even men are getting in on the action, with products and services designed for men at an all time high! There are lots of opportunities for you to find your beauty business niche. Whether you want to open your own spa, laser...
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How to Choose a Professional Product Line
Read more →Now that you have all the tips on the importance of retail sales (read more here), and incentives to get your staff selling (read more here), the next important step is to make sure that you have good quality products that your customers need, want and can afford. There are 7 main factors to consider when picking a new skincare line: Make sure the product reflects the integrity of the spa and service provided. This will also include picking a line within your customer’s budgets. You must test the product as the client would use it. Get samples for your...
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Why Your Clients NEED an Eye Cream
Read more →We've all seen if before. Your client is ready to purchase skincare products. They have their cleanser, perhaps a toner too, a day cream with SPF and a night cream to ward off wrinkles. Skincare savvy clients may even have an antioxidant rich serum ready to go but they have left out one important product... Eye Cream Why is eye cream such a hard sell? Perhaps it's because our clients don't understand why the NEED an eye cream. The products may seem expensive for such a tiny amount and customers may not know how an eye cream differs from their...
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Incentives to Get Staff Selling
Read more →Your profits from your retail sales should be enough to cover spa rent and utilities. (Read more here). This is hard to do all on your own as a manager or owner. In order to reach this goal you need to get your staff selling. But let’s rephrase this, as most staff members do NOT want to sell as do customers not want to be sold to. Have your staff look at it this way “you are not selling products you are giving your customers solutions” You and your staff are professionals in your business whether it be skincare, haircare,...
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Trade Show Prices All Month Long!
Read more →Save 20% On Your Entire Wholesale Purchase! In lieu of attending this years Esthètique Spa International Trade Show we are offering our wholesale customers, TRADE SHOW PRICES FOR THE ENTIRE MONTH! Use Coupon Code TradeShow2015 To Save! Plus receive free product samples with each wholesale order! *Sale Ends March 31, 2015
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Cover Spa Expenses With Retail Profits
Read more →Profit from product sales should always be equal or more than your total rent and utility costs. For example, if your rent and utilities are $1000 per month, then the sales from product alone should be $2000 ($1000 profit). Very successful Spas will aim to more than double their rent/utility in profit from product sales! Customers visit Spas for service, but along with the service the Spa should also have product available for purchase. Owners and employees should not be passive about this second stream of revenue. Knowing your clients purchasing habits can help you develop a product strategy. Log...