News
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Tried and Tested Strategies to Increase Retail Sales in 2021 - Part 3
Read more →Don’t sell – Educate your client How will your clients ever know what to buy if they’re never made aware of the products and brands you are selling? Training your team (& yourself) is the only way they will be able to effectively suggest products to customers without coming across as a salesperson. Let your customers know you care about them. When your staff understand and believe in the products, making recommendations on the specific needs of their clients becomes easy. Ask clients the right questions: Don’t ask: What products are you using at home? Do ask: What are your...
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Tried & Tested Strategies to Increase Retail Sales in 2021 - Part 2
Read more →Ask Suppliers to help You’ll be surprised what you can get if you ask. Most suppliers are willing to do what they can to help their customers increase their sales. After all that creates a win/win situation. Ensure that you are getting the best deal from your suppliers. Think discounts, samples, training, prizes, giveaways….. Consider your buying quantities. Wherever possible keep minimal stock so product stays fresh. Remember Cash flow is KING. Consider setting up an online store and selling products from there. Online sales in 2020 have more than doubled so if you aren’t selling online you are missing...
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Tried and Tested Strategies to Increase Retail Sales in 2021
Read more →Retail-a-phobia? When it comes to retail, I hear all kinds of reasons why estheticians don’t like to sell products. “I don’t like to push product, or I’m not a sales person or BEST one I don’t want them to use the product at home because then they aren’t going to come back and see me!” According to research spas & salons saw a 24.3% increase in retail sales in 2020 compared to 2019. Hard to believe with things being shut down, but that just tells you that your customers are still buying products and hopefully from you. If you own...
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RESPONDING TO CORONAVIRUS FOR SALONS & SPAS
Read more →We recognize that these are uncertain times and have created unique challenges for salons and spas. We are here to provide helpful information and support during this time. CONSIDER WAYS TO KEEP YOUR BUSINESS RUNNING E-commerce sales have doubled from pre-COVID-19 levels. Online shopping has become the new normal for many people. Launch an online store & sell your retail products, gift cards or prepaid services for future visits. Offer curbside pick-up or same day delivery. Promotions and sales help to move unsold inventory and will reclaim customer foot traffic. To help get people into your business offer extra savings...
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Eye Treatment with Masque
Eye Treatment with Mask makes the perfect addition to any facial or as a stand alone mini eye treatment. The ingredients in the pads and creme will reduce dark circles, puffiness, fine lines & increase collagen for firmness.Read more → -
COVID-19 and your Beauty Business
Most businesses have product that they retail but most businesses have their customers come in to purchase their products. Since that isn’t happening now maybe you can take the products to your customers.Read more → -
ANTIOXIDANTS PERFORM EVEN BETTER TOGETHER
Read more →When it comes to your skin and antioxidants, remember the old adage “There’s strength in numbers” When top notch antioxidants are combined to work together, and reinforced with daily use of sunscreen the visible results can be remarkable!! Derma MD Vitamin C with Resveratrol is a combination of multiple super antioxidants that work synergistically to reduce inflammation, improve appearance of broken capillaries, inhibit collagen degradation & increase firmness. 3 Super Antioxidants found in Derma MD Vitamin C with Resveratrol that your Skin Needs: RESVERATROL – In a Grape Skin? Do you have to drink red wine to benefit from Resveratrol? ...
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35% Peel Clinical Facial - Step by Step
Read more →Use this peel if there are concerns about dryness, fine lines, larger pores. The client may experience some flaking depending on how long the peel is left on. Great for anti-aging and resurfacing the skin. It is recommended to do a series of 4– 6 treatments every 10 days—2 weeks. Pre-care at home performed by client 2 – 4 weeks prior to peelEnzyme Cleanser AM/PMPink Silk AM/PMMicro Peel Crème 2-3 times per weekUltra-Shield SPF 30 AMCopper Co-Q10 Moisturizer PM Pre-Treatment Remove all makeup and cleanse with Enzymatic Cleanser then pat dry. Degrease skin with 70% alcohol or acetone, depending...
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PUTTING TOGETHER A PLAN FOR TEENAGE ACNE.
Read more →As a professional you will be asked many times about a teenager with acne. It may be a child or a grandchild. This is a very sensitive issue and as a professional you can be a BIG help to those parents & grandparents. Having any type of acne can feel devastating for a teenager. To help the parents and the teenager you can supply them with a treatment plan which includes products that are not harmful but still effective, professional treatments & advice on how to deal with this issue. Acne must be taken seriously and letting the parents/grandparents know...
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Clinical Facial with Pumpkin Papaya Mask
Read more →This facial treatment is designed for clients of all ages and skin types including those with mild acne. Clients will experience improved texture, increased moisture, reduced redness & irritation and overall healthier skin tone. Pre-Treatment Cleanse face with Derma MD Enzyme Cleanser and pat dry. Apply small amount of Micro-Peel Crème. Work the crème using small circular movements for 2-5 minutes. The pressure used will vary from light to strong depending on the skin type. (If too abrasive for sensitive skin, use a small amount of water softening the crystals in crème.) A facial brush may be used if...